Maximizing Your Content Marketing Strategy is a comprehensive series on how Oceantic Network members can utilize our tools to produce content that will stand out.
Let’s Review: The Significance of Content Marketing and Unlocking Its Potential
In the dynamic realm of content marketing, where the digital landscape is ever evolving, the ability to harness a diverse set of tools is essential to effectively conveying your brand, your company’s relevance, or your expertise. Today, content marketing has never been more important for a growing business! There are multiple platforms to choose from– whether its blog posts, social media updates, podcasts, or newsletters, compelling content serves as a powerful way to stand out and connect with target audiences.
Read our previous blog in this series for more on the importance of content marketing.
The Oceantic Network offers a variety of opportunities and resources you can leverage to enhance your content marketing efforts.
Be more than an attendee: Speak, sponsor, or co-host at Oceantic Network Events
Members of Oceantic Network are given priority as we choose speakers, sponsors, and co-hosts for our events. Whether big or small, virtual or in-person, we encourage you to do more than just attend our events.
Speaking at an event can benefit you and your company in many ways. When a representative from a company speaks at an event, it provides an opportunity to showcase the depth of knowledge and expertise within the organization. This positions your credibility and authority in the field. It signals that your company is not only active within the industry’s community, but also working to instill growth, contributing to conversations, and sharing insights with peers. Co-hosting or sponsoring events comes with the same perks, and if you’re looking to get your company more visibility, these are a particularly beneficial option.
Speaking engagements, sponsorship, and co-hosting often come with media coverage, social media mentions, and event promotions, which will further increase a companies visibility and exposure. Posting about your involvement not only extends the life of your content but also demonstrates your expertise to a broader audience.
How to get involved:
If you are interested in speaking at an event, please fill out our interest form. Speaking opportunities range from individual presentations, moderating a session or presenting on a panel. Tell us what you’re interested in speaking about, and if you specialize in a topic.
Oceantic Network hosts a variety of in-person and virtual events across the U.S. ranging in audience size. If you are interested in partnering with us for an upcoming event or have an idea for an event, please email [email protected]. You can also keep an eye out for event landing pages. Our larger events will have a webpage with the option to become a sponsor linked. If you’re a smaller company looking to get more exposure, member events and virtual events are a great option.
Leveraging these opportunities with content creation
After you’ve secured your speaking engagement, sponsorship, or co-hosted event, it’s time to utilize it to create long-lasting and engaging content to share with your peers. To optimize and extend the life of your content’s reach, think about posts you can do pre-event, during the event, and post event.
- Share your speaking engagements in advance through your social media channels and website to promote and create buzz.
- Share photos of preparation and the event space beforehand, for a “behind the scenes” post that creates excitement for attendees.
- You can go live on social media to show off the event or your speaking presentation real-time.
- Post-event, use your speaking presentation to create various content. This could be a social post about key takeaways, blog posts, infographics, or even webinars.
- Create content from questions asked at your speaking engagements.
- Upload pictures of your or your company members speaking at the event, or attendees at the event, or reshare photos attendees posted on their own accounts.
- Create Collaborative Content with people you speak with or meet. Follow up on the topic in joint webinars, co-authored blog posts, or podcasts. PRO TIP: Collaborative content not only diversifies your content but also leverages the followership of your collaborators.
