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Suppliers’ Guide to Success: Smart Scaling for the U.S. West Coast Floating Wind Market 

Phaedran Linger

Oceantic Network’s new report, Suppliers’ Guide to Success: Smart Scaling for the U.S. West Coast Floating Wind Market, analyzes the requirements for a full buildout of floating offshore wind on the West Coast and proposes solutions to industry and government that will allow the sector to flourish.

The paper covers several key actions West Coast policymakers can take to ensure the region can become a global leader in floating offshore wind:

  • Prioritize investments in port and transmission infrastructure.
  • Structure offtake awards in a way that emphasizes project deliverability.
  • Establish a firm, steady, and long-term procurement schedule for offshore wind power.

The paper condenses lessons learned from offshore wind policy regimes on the East Coast and around the world with the goal of avoiding unnecessary pitfalls for West Coast offshore wind deployment. It also details the current market landscape that underpins the region’s opportunity and the work already done to get the industry where it is. Findings were produced with the help of the Network’s West Coast Supplier Council, a group of companies focused on the unique needs and development of the region’s offshore wind sector and its supply chain. 

Members of the West Coast Supplier Council include: 

  • Aker Solutions AS 
  • Burns & McDonnell 
  • Crowley Wind Services 
  • EEW AOS 
  • Foss Offshore Wind 
  • Hellenic Cables
  • Hitachi Energy 
  • Manson Construction 
  • Nexans 
  • Principle Power, Inc.
  • Vestas American Wind Technology 

For weekly U.S. offshore wind updates, subscribe to the Offshore Wind Insider newsletter.

Maximizing Your Content Marketing Strategy is a comprehensive series on how Oceantic Network members can utilize our tools to produce content that will stand out.

Let’s Review: The Significance of Content Marketing and Unlocking Its Potential 

In the dynamic realm of content marketing, where the digital landscape is ever evolving, the ability to harness a diverse set of tools is essential to effectively conveying your brand, your company’s relevance, or your expertise. Today, content marketing has never been more important for a growing business! There are multiple platforms to choose from– whether its blog posts, social media updates, podcasts, or newsletters, compelling content serves as a powerful way to stand out and connect with target audiences.  

Read our previous blog in this series for more on the importance of content marketing. 

The Oceantic Network offers a variety of opportunities and resources you can leverage to enhance your content marketing efforts.  

Be more than an attendee: Speak, sponsor, or co-host at Oceantic Network Events 

Members of Oceantic Network are given priority as we choose speakers, sponsors, and co-hosts for our events. Whether big or small, virtual or in-person, we encourage you to do more than just attend our events.  

Speaking at an event can benefit you and your company in many ways. When a representative from a company speaks at an event, it provides an opportunity to showcase the depth of knowledge and expertise within the organization. This positions your credibility and authority in the field. It signals that your company is not only active within the industry’s community, but also working to instill growth, contributing to conversations, and sharing insights with peers. Co-hosting or sponsoring events comes with the same perks, and if you’re looking to get your company more visibility, these are a particularly beneficial option.  

Speaking engagements, sponsorship, and co-hosting often come with media coverage, social media mentions, and event promotions, which will further increase a companies visibility and exposure. Posting about your involvement not only extends the life of your content but also demonstrates your expertise to a broader audience. 

How to get involved: 

If you are interested in speaking at an event, please fill out our interest form. Speaking opportunities range from individual presentations, moderating a session or presenting on a panel. Tell us what you’re interested in speaking about, and if you specialize in a topic. 

Oceantic Network hosts a variety of in-person and virtual events across the U.S. ranging in audience size. If you are interested in partnering with us for an upcoming event or have an idea for an event, please email [email protected]. You can also keep an eye out for event landing pages. Our larger events will have a webpage with the option to become a sponsor linked.  If you’re a smaller company looking to get more exposure, member events and virtual events are a great option. 

Leveraging these opportunities with content creation 

After you’ve secured your speaking engagement, sponsorship, or co-hosted event, it’s time to utilize it to create long-lasting and engaging content to share with your peers. To optimize and extend the life of your content’s reach, think about posts you can do pre-event, during the event, and post event. 

  • Share your speaking engagements in advance through your social media channels and website to promote and create buzz. 
  • Share photos of preparation and the event space beforehand, for a “behind the scenes” post that creates excitement for attendees.  
  • You can go live on social media to show off the event or your speaking presentation real-time.
  • Post-event, use your speaking presentation to create various content. This could be a social post about key takeaways, blog posts, infographics, or even webinars.
  • Create content from questions asked at your speaking engagements.
  • Upload pictures of your or your company members speaking at the event, or attendees at the event, or reshare photos attendees posted on their own accounts. 
  • Create Collaborative Content with people you speak with or meet. Follow up on the topic in joint webinars, co-authored blog posts, or podcasts.  PRO TIP: Collaborative content not only diversifies your content but also leverages the followership of your collaborators.    

Stay updated on our upcoming events

Maximizing Your Content Marketing Strategy is a comprehensive series on how Oceantic Network members can utilize our tools to produce content that will stand out.

In the dynamic realm of content marketing, where the digital landscape is ever evolving, the ability to harness a diverse set of tools is essential to effectively conveying your brand, your company’s relevance, or your expertise. The Oceantic Network offers a variety of opportunities and resources you can leverage to enhance your content marketing efforts. Throughout this series, we’ll dive deeper into the multifaceted world of content creation and explore the ways Oceantic Network’s tools can elevate your digital visibility and engagement.

The Significance of Content Marketing and Unlocking Its Potential:

Content marketing has never been more important for a growing business! It’s recently emerged as a cornerstone for businesses aiming to thrive in this digital age. There are multiple platforms to choose from– whether its blog posts, social media updates, podcasts, or newsletters, compelling content serves as a powerful way for brands to differentiate themselves and connect with their target audience across the vast expanse of the internet. Moreover, the cost-effectiveness of content creation makes it an attractive strategy for businesses looking to maximize their impact without breaking the bank.

In exploring the various avenues for content creation, it’s essential to consider the formats that resonate most with your target audience. Social media platforms, for instance, are great for visual content, provide an ideal space for initiating conversations, and fostering engagement. Moreover, blogs, emails, and website content are a space for conveying in-depth analyses, discussing the relevance of current events, and offering comprehensive event recaps. It’s important to identify where your audience prefers engaging with content and in what format they like to consume it.

Tip 1: Utilizing Events for Engaging Content:

Oceantic Network’s events are not just networking opportunities; they are goldmines for content creation. By actively participating in these events, either as an attendee or a speaker, you gain firsthand insights into the latest industry trends and innovations. Producing content from these events also shows that you’re involved in key conversations, and actively engaged with the industry. The key lies in transforming these experiences into captivating content that resonates with your audience.

Social Media Posts:

Social media platforms offer a dynamic space to engage your audience. It fosters real-time interactions and allows you to spark or contribute to conversations, which will position you or your brand as a thought leader.

  • Share how the event contributes to a relevant article, resource or news
  • Share engaging photos or videos from the event
  • Write a post that shares your key takeaways, industry predictions, or favorite speaker quotes from the event
  • Live tweet updates or live Instagram story updates
  • If you were a speaker, summarize the content in your presentation
  • If you exhibited, share photos of your booth

Web Content:

Extend the life of your event experiences by repurposing the information and content from the event into different kinds of web content. These are great for in-depth analyses, or summaries of the information you gained from the event.

  • Topic-focused blogs
  • Newsletter additions about insights, or event follow-up emails

The Oceantic Network’s suite of resources empowers brands to amplify their message, fostering engagement and visibility in a crowded digital space. By strategically utilizing events and diversifying content formats, businesses can harness the power of content marketing to stand out.

To start creating, be sure to check out our upcoming events!

Mitigating Risk in the Supply Chain is Critical to Driving Offshore Wind Success:

How Mogan International is Building its Business Pipeline 

As federal and state governments continue to open their shores to offshore wind in the U.S., the industry’s supply chain needs companies to help it grow and meet increasing renewable energy demands. 

It’s an opportunity that hasn’t gone unnoticed by international companies. And many, like Mogan International, are bringing their expertise to the U.S. market to help companies across the offshore wind industry succeed.  

Mogan International is a 100% U.S. entity whose sister company is GURIS Holdings, is a Turkey conglomerate involved in steel, general contracting, and renewable energy businesses.  

Mogan International, with the backing of GURIS Holdings, is seeking connections with suitable partners in the U.S. to provide strategic planning, organizational development, and financial investment to help build the U.S. renewable energy market and it’s supply chain.  

Mogan International realizes that any company entering a new market, starting a new business or even a growing an existing business must deal with many forms of corporate, management, economic and financial risk factors. The Virginia-based company does extensive research and networking to find the right opportunities where they can bring their financial backing, management consulting and project management experiences to partner with and help companies maintain effective operations, mitigate risk, and achieve their goals. 

We sat down with Kaan Yamanturk, Executive Board Member of Mogan International LLC to discuss how his company is building its U.S. offshore wind business and supporting supply chain businesses. 

Oceantic Network: What has your experience been as a new company in the offshore wind industry? 

Kaan Yamanturk: Our company is new and growing in the U.S. and as we evaluate businesses, we have found risk mitigation to be their most critical need. The most fundamental part of risk mitigation is making the right partnerships at the right time. It takes time to get to know people and their companies, build strong relationships and strengthen partnerships. Joining the Oceantic Network and attending IPF have been valuable resources for us to meet suitable partners in every aspect of the U.S. energy market and it’s supply chain. 

Oceantic: What has your IPF experience been like? 

Yamanturk: Last year was our first IPF and we focused on learning as much as we could. We were new to the marketplace and needed to understand the industry. We found IPF to be a great place to introduce Mogan International and make connections that could possibly lead to future investments. There was so much to learn. We listened, learned, and found areas where we think we can support this industry. We achieved our objectives for our first IPF and will be setting much more specific goals and objectives for this year’s event in New Orleans. 

Oceantic: What are your goals for this year’s IPF? 

Yamanturk: Offshore wind is a new investment type in the global energy market, and it is crucial we use the right approach and investment strategy. Our goal for IPF is to network with executives and search for companies that fit with our investment and management consulting strategy and offer a potential high return on investment. For us IPF is about making connections with the right people and gaining business knowledge that helps us make better investing decisions that ultimately build the offshore wind industry and its supply chain. 

Oceantic: How has the Oceantic Network helped your journey? 

Yamanturk: Using the Network’s resources data and expertise, we were able to build our knowledge and understanding of the U.S. market and global offshore wind businesses. We used this information to develop a strategic roadmap and target businesses where we could add the most value. Perhaps most important is that once we knew what we needed, the Network facilitated introductions that have benefited our business.  

Oceantic: What advice would you give other companies joining the industry?  

Yamanturk: Set a plan before attending the conference. At Mogan International, we researched attending companies and determined which ones we wanted to seek out during the conference. We reach out in advance and set up meetings. Another suggestion is to select sessions, workshops, or panels that focus on your target areas and where your target companies might be. Use content from those sessions to open doors to connect with the right people in both the private and public sectors. 

New to IPF? New to the Industry?

This year at 2024 IPF, Oceantic Network is pleased to offer programming on Tuesday, April 23 for companies new to IPF and/or the offshore wind and ocean renewables industries. Join at 10:30 a.m. for the New to IPF: What You Need to Know session. From there, make sure you attend New to the Industry: Offshore Wind Insights and Networking, taking place from 1 to 4 p.m. View the full IPF agenda here.

About Mogan International 

MOGAN INTERNATIONAL is a financial investor and management consultant company focused on construction, power, and renewable energy sectors. The company builds trust and collaboration with individuals and companies to drive affordable, sustainable, clean energy solutions around the world. It’s parent company MOGAN Energy Investment Holding, is Turkey’s leading renewable energy investor and along with its sister company GURIS, currently operates 766 MW of wind power throughout Türkiye and Europe with an additional 600 MW of wind power in the pipeline. The company is also engaged in thermal power plants, rail transportation systems, dams, pipelines, water treatment plants, ports, natural gas and other businesses. 

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